research & news
Press
£1m
investment secured by Magnetise Group
Magnetise Group, a new online lead generation specialist, has raised
£1 million in its first round of funding.
LAUNCH
Industry Related News
Lead
Generation Report, May 2009
New report out from the IAB intended as an introduction to lead
generation for advertisers. This is a comprehensive introduction from a
respected trade association.
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RBC
Capital Markets Research Report, April 2007
Today's lead-centric web applications must support transparency for both
the user and advertisers - the suppliers who are able to gain trust will
retain users and advertiser interest. RBC capital provides a wake-up
call for suppliers of highly-incentivized lead-gen techniques/models.
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GP Bullhound
Research Report, March 2007
If you want to read more about the growth and dynamics of the OLG
marketplace I'd strongly recommend reading GPBullhound.pdf. Christian
Lagerling is the analyst who wrote this white paper and his research
provides a very accurate view of what's going on in the OLG industry.
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Lead
Quality White Paper, March 2007
IAB presents very easy step-by-step process for determining lead
quality. This lead quality ranking system helps markets price leads
based on multiple elements that underpin lead quality.
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DeSilva
& Phillips White Paper, December 2005
Ken Sonenclar explains how the web seems to be crafted as the supreme
lead generator.
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Technology Related News
The
Future of the Web, December 2007
Industry luminaries share their thoughts on the future of the web,
edited by Vint Cerf, chief evangelist at Google.
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Google
CEO Defines Web 3.0, August 2007
While the term "Web 2.0" is still gaining understanding, let alone
acceptance, along comes "Web 3.0". Eric Schmidt, Google CEO, defines Web
3.0, an application mashup.
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